Float Group leads Make Sense 2017 campaign

The Make Sense Campaign is a unique initiative carried out every year by the European Head and Neck Society (EHNS), which rallies for a cause unknown by many: head and neck cancer. The campaigns, held in Portugal by Grupo de Estudos de Cancro de Cabeça e Pescoço (GECCP) and by ASADOCORAL, Associação dos Amigos dos Doentes com Cancro Oral, usually revolve around a different theme every year, seeking to raise awareness to the problem and towards the patients’ needs.

This year, Float Group had the privilege of being chosen to develop the new Portuguese campaign, highlighting the relevance of self-esteem and support of recovering patients.

Click here to watch the campaign video.