“Lixo Não é Água” (Trash Is Not Water) is the new awareness campaign from DECO (Portuguese Association for Consumer Protection), created by Float Play. The campaign aims to raise awareness about the need to create an alternative calculation method in the municipal waste tax. Widely diffused in the different media, both on and offline, DECO’s […]
Carmen Botelho, Global Creative Director and Managing Partner at Float Group, was part of the winning team of the RB & Lions Health Innovation Hack 2017. This year, the hack challenged the teams to find creative solutions to pollution-related problems, specifically something to protect babies and toddlers from the negative effects of air pollution in […]
Float Health has just launched a new Mobile App for Locetar EF, an App to help patients with their hand and feet onychomycosis treatment, by reminding them of when to apply the medicated nail lacquer. As a problem which usually takes time to resolve, patients’ adherence to treatment is a key factor for success. This Mobile […]
Float Health Brasil launched “Detetive Duchenne”, the new awareness campaign for Duchenne Muscular Dystrophy. The disease symptoms are often ignored due to general lack of knowledge about this problem, and this means that the diagnosis in Brazil is delayed from 5 to 7 years. With the participation of the Aliança Distrofia Brasil (Dystrophy Alliance Brazil) […]
Celebrating International Workers’ Day, on May 1st, Float Group’s CEO was invited by the journalist Rui Pedro Tendinha to be face-to-face with João Camargo, the representative of “Precários Inflexíveis” [A group that stands against precarious working conditions]. This invitation was part of the heading “Opostos” [Opposite sides], which is published regularly on Notícias Magazine. Pedro […]
Francisco Gautier, Blog Agency Director, was one of the main speakers at CLICKSUMMIT 2016, where he was glad to share some of his experience and know-how on celebrity agency services in the digital world. Several issues were discussed during the debate, from the importance of storytelling to the need of finding the ideal influencer for […]
Float and Medinfar have launched the new image for Magnoral, a non-prescription drug to prevent and relief of symptoms related to magnesium deficiency. Magnoral new image highlights the drug’s role in producing energy and fighting fatigue, restoring the lost vitality in all situations where it is most needed. SHARE ON
Float Group’s Creative Director & Managing Partner, Carmen Botelho, will be part of this year’s Health & Wellness jury at Cannes Lions. Cannes Lions judges are “senior creative professionals recognized for their achievements, valued for their vision, admired for their passion and trusted for their integrity” (sic) and Carmen will be the only Portuguese representative […]
Blog Agency was responsible for launching the new Face to Fit blog, where Carmo Rhodes Sérgio will be sharing some training tips and exercises, diets and recipes, as well as fashion and beauty advise. To get to know this new communication channel better, click here. SHARE ON
Romário, the Brazilian ex-football player embraced “Movimento Duchenne” the PTC Therapeutic’s new campaign, promoted by Float Health in Brazil. The striker, who was World Champion in 1994, will now “tackle” disease awareness towards Duchenne Muscular Dystrophy, a rare and neurodegenerative disease affecting male children during their yearly years. The online platform “Movimento Duchenne” aims to […]
