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Carmen Botelho at the Jury of Lions Health 2016 in Cannes
/in News /by Float GroupFloat Group’s Creative Director & Managing Partner, Carmen Botelho, will be part of this year’s Health & Wellness jury at Cannes Lions.
Cannes Lions judges are “senior creative professionals recognized for their achievements, valued for their vision, admired for their passion and trusted for their integrity” (sic) and Carmen will be the only Portuguese representative in this panel.
Float’s Creative Director was also invited to join a smaller jury for the Young Lions Health Awards, a competition rewarding the talent of the new creative generation.
We’ve launched Face to Fit, which offers a new face to fitness
/in News /by Float GroupBlog Agency was responsible for launching the new Face to Fit blog, where Carmo Rhodes Sérgio will be sharing some training tips and exercises, diets and recipes, as well as fashion and beauty advise. To get to know this new communication channel better, click here.
Romário with Float Brasil embracing the cause “Movimento Duchenne”
/in News /by Float GroupRomário, the Brazilian ex-football player embraced “Movimento Duchenne” the PTC Therapeutic’s new campaign, promoted by Float Health in Brazil.
The striker, who was World Champion in 1994, will now “tackle” disease awareness towards Duchenne Muscular Dystrophy, a rare and neurodegenerative disease affecting male children during their yearly years.
The online platform “Movimento Duchenne” aims to be a direct channel of communication towards patients, relatives and carers, and all of those who wish to learn more about this condition, increasing their overall knowledge on the disease in order to help an early diagnosis and subsequent treatment.
The platform will be available online soon at www.movimentoduchenne.com.br
Photo: Romário in São Paulo with team Float Brasil
Blog Agency launches Blog Jorge Gabriel
/in News /by Float GroupBlog Agency unveils Blog Jorge Gabriel, a new communication channel where the television host shares some of his most personal preferences and interests. The importance of sustainability, the support of social causes, the latest inventions and gadgets, the inherent emotions of sports and the memories that defined a generation or “Ferro Velho” (Junkyard), promise to inspire readers and invite them to share their own experiences and opinions.
Meet the new blog at jorgegabriel.pt/
Théa Laboratoires updates Lince APP in Spain
/in News /by Float GroupThéa has recently launched a new update for Lince App in Spain, introducing two new features: FAQ and Patient Advice. Practical and intuitive, this app aims to promote Glaucoma patients’ adherence to their treatments, through features such as notifications and alerts for drug intake and the treatment calendar, which enable patients a better management of their disease. Click here to access App Store and learn more about this App.
Blog Agency in the media
/in News /by Float GroupSince its creation, early this year, Blog Agency has been widely publicized in the media for the communication it has been establishing with the main opinion leaders. At the time when blogs are increasingly recognized as a communication channel, Blog Agency uses its tools to promptly identify the best voice to activate your brand.
My Mood supports depression and epilepsy
/in News /by Float GroupMy Mood is the APP for depression and epilepsy, created with Float Health‘s expertise in this area. Patients can now better manage their disease wherever they are, with features such as drug intake alerts, activity registry to counter isolation and apathy, amongst other. To access App Store and learn more click here.
Blog Agency and Float Health supporting the homeless
/in News /by Float GroupBlog Agency and Float Health joined forces with the humanitarian association “Umas Horas pelos Outros”, last November 2nd and November 9th, with the aim of supporting those most in need. Sponsoring a total of more or less 240 meals, and supplying some of the most needed goods, the volunteers were at Gare do Oriente [Oriente Train Station] to support this solidarity cause. The Association is still in need of everyone’s support, so to learn more about this initiative go to umashoraspelosoutros.weebly.com/.