Float Group leads Make Sense 2017 campaign

The Make Sense Campaign is a unique initiative carried out every year by the European Head and Neck Society (EHNS), which rallies for a cause unknown by many: head and neck cancer. The campaigns, held in Portugal by Grupo de Estudos de Cancro de Cabeça e Pescoço (GECCP) and by ASADOCORAL, Associação dos Amigos dos Doentes com Cancro Oral, usually revolve around a different theme every year, seeking to raise awareness to the problem and towards the patients’ needs.

This year, Float Group had the privilege of being chosen to develop the new Portuguese campaign, highlighting the relevance of self-esteem and support of recovering patients.

Click here to watch the campaign video.



Float Brasil launches new “Detetive Duchenne” campaign

Float Health Brasil launched “Detetive Duchenne”, the new awareness campaign for Duchenne Muscular Dystrophy. The disease symptoms are often ignored due to general lack of knowledge about this problem, and this means that the diagnosis in Brazil is delayed from 5 to 7 years.

With the participation of the Aliança Distrofia Brasil (Dystrophy Alliance Brazil) and the support of the Duchenne Movement and PTC, we believe that the dissemination of information, helping symptom recognition, will trigger major changes in the Brazilian reality for this disease.

Watch the video and access the website of the campaign to know more about this cause.

Carmen Botelho no Júri dos Lions Health 2016 em Cannes - Float Group

Carmen Botelho at the Jury of Lions Health 2016 in Cannes

Float Group’s Creative Director & Managing Partner, Carmen Botelho, will be part of this year’s Health & Wellness jury at Cannes Lions.

Cannes Lions judges are “senior creative professionals recognized for their achievements, valued for their vision, admired for their passion and trusted for their integrity” (sic) and Carmen will be the only Portuguese representative in this panel.

Float’s Creative Director was also invited to join a smaller jury for the Young Lions Health Awards, a competition rewarding the talent of the new creative generation.