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Float Brasil launches new “Detetive Duchenne” campaign

Float Health Brasil launched “Detetive Duchenne”, the new awareness campaign for Duchenne Muscular Dystrophy. The disease symptoms are often ignored due to general lack of knowledge about this problem, and this means that the diagnosis in Brazil is delayed from 5 to 7 years.

With the participation of the Aliança Distrofia Brasil (Dystrophy Alliance Brazil) and the support of the Duchenne Movement and PTC, we believe that the dissemination of information, helping symptom recognition, will trigger major changes in the Brazilian reality for this disease.

Watch the video and access the website of the campaign to know more about this cause.


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Carmen Botelho no Júri dos Lions Health 2016 em Cannes - Float Group

Carmen Botelho at the Jury of Lions Health 2016 in Cannes

Float Group’s Creative Director & Managing Partner, Carmen Botelho, will be part of this year’s Health & Wellness jury at Cannes Lions.

Cannes Lions judges are “senior creative professionals recognized for their achievements, valued for their vision, admired for their passion and trusted for their integrity” (sic) and Carmen will be the only Portuguese representative in this panel.

Float’s Creative Director was also invited to join a smaller jury for the Young Lions Health Awards, a competition rewarding the talent of the new creative generation.


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Face to Fit - Blog Agency - Float Group v3

We’ve launched Face to Fit, which offers a new face to fitness

Blog Agency was responsible for launching the new Face to Fit blog, where Carmo Rhodes Sérgio will be sharing some training tips and exercises, diets and recipes, as well as fashion and beauty advise. To get to know this new communication channel better, click here.


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Laboratórios Thea lançam actualização da Lince APP, em Espanha

Théa Laboratoires updates Lince APP in Spain

Théa has recently launched a new update for Lince App in Spain, introducing two new features: FAQ and Patient Advice. Practical and intuitive, this app aims to promote Glaucoma patients’ adherence to their treatments, through features such as notifications and alerts for drug intake and the treatment calendar, which enable patients a better management of their disease. Click here to access App Store and learn more about this App.

 


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Ana Galvão launches blog dedicated to Macrobiotics

Ana Galvão had her dream come true with the launching of her new blog on macrobiotics. Describing herself as a “macrowoman” or a “womanbiotic”, Ana proposes to share her knowledge on this subject with her readers as well as her continuous learning of the vast world of this particular form of nutrition, full of health and well-being benefits. Learn more at anagalvao.pt.


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Guronsan, and you're back!

Guronsan®, and you’re back!

Guronsan® assumes a broad communication strategy targeted at  active people who need to give the utmost of themselves in the tasks they perform. Whether a lawyer, student, busy mum or athlete, everyone can benefit from the detoxifying, revitalizing, energizing properties of Guronsan®. So now you know: If you give your utmost, just restart. Guronsan®, and you’re back!”. Follow the events and the brand’s Facebook page and learn more at the website www.guronsan.pt


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Wanted by cardiovascular suspicion

AstraZeneca supports hypercholesterolemia’s diagnosis and early treatment through an awareness campaign targeted at the general public. If you happen to know someone who’s a “walking chimney”, “eager eater” or a “couch athlete”, be aware that those are the main risk profiles, wanted by medical practice for suspicion of cardiovascular risk. The reward? Life itself.

Learn more at www.recompensadiagnosticar.com


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